In Their Latest Catalogue Ad, IKEA mocks Apple’s style of product launching video. With Apple's big iPhone 6 event ahead, IKEA reminds us a typical iPhone presentation from Apple by describing its new “Bookbook” hardcopy catalogues features. In the ad IKEA mesons that the Catalogue is only 8mm thin, and weighing in at less than 400g, and comes with eternal battery life. The 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas. You can get the free online version from IKEA website.
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